$149.99 eReader Now Available for Pre-Order on Borders.com
TORONTO — May 7, 2010 — Kobo, a global eReading service, today announced that the Kobo eReader is available for pre-order in the U.S. at Borders online at www.borders.com/koboereader, and will ship in time for Father’s Day.
The new Kobo eReader offered through Borders is a stylized, easy-to-use, affordable eInk device that comes pre-loaded with the Borders eBook app. Consumers can easily access over a million eBooks, including today’s bestsellers, through USB or wirelessly through Bluetooth. The Kobo eReader also comes pre-loaded with 100 classic books and can store up to 1000 eBooks. Its soft, quilted back allows for an enjoyable book-like reading experience.
“The Kobo eReader is the eReader for everyone and is now available in the U.S. – launching at Borders,” said Michael Serbinis, CEO of Kobo. “At $149.99 the Kobo eReader is roughly $100 less than the other eReading devices out there, so it provides a great way to start eReading without breaking the bank. We couldn’t be happier about partnering with a brand like Borders which shares our commitment to technological innovation, high quality, and customer value.”
Kobo has developed a strong global following for their eReading service, which includes free apps for the iPhone, iPad, BlackBerry, Palm Pre and Android. Through the “Powered By” program, Kobo also offers applications to partners allowing them to offer eReading on their own devices. eReader application is in sync with a user’s Kobo account and any Kobo-enabled device for continuous reading.
For information specific to the new Kobo eReader, visit www.KoboeReader.com.
About Kobo, Inc.
Kobo is a global eReading service backed by majority shareholder Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings. Kobo believes consumers should be able to read any book on any device. With a catalog of over two million eBooks, and an open platform, Kobo enables retailers, device manufacturers and mobile operators to bring the joy of eReading to customers everywhere. For more information, visit www.kobobooks.com.
About Borders Group, Inc. Headquartered in Ann Arbor, Mich., through its subsidiaries Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.
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Too late for me. Sony Pocket Edition has the same price and it is available now. I was really looking forward to buy a Kobo :’(
May I ask if it is possible to read Korean eBooks also?
They are in ePub and PDF, but there can be some DRM issues.
Anyway, at least I would like to know if Kobo is preloaded with CJK fonts and capable of displaying those characters.
A little to late…? I would think they would want to partner up with Apple or Android and just develop an app instead of trying to reinvent the wheel….
Sony Pocket Edition has a smaller screen. Good things come to those who wait, Alonso.
@Dave Yes, but I am doing an internship in the US and it finishes on may 28th. I missed it just for a few days.
I was looking forward to the announcement of intenational release dates, but it’s only for the US. We Australians do have Borders, but they sell different books at different prices. Does anyone know the release date of Kobo in Australia?
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